Ask: To create a music-led experience or concert series for Bentley to garner relevance, modern culture, and increase brand awareness with Gen Z and Millennials. The event should position Bentley to redefine what luxury means in live music.

Bentley's Power of Performance event is imagined to showcase Bentley's ethos through an immersive dinner experience that is choreographed through music, food, and performances. Following the dinner is a Bentley crafted driving experience to sum up all parts.

Results:
- Enhanced Bentley's brand perception with Gen Z & Millennials.
- Higher conversion rates through increased inquiries and test drive bookings.
- Increased user engagement by creating innovative and interactive elements.