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Escape the Matrix

Brand

Coca-Cola x The Matrix

Date

2024

Team Members & Credits

Sade Bayan: Art Director, Video Editor, Graphic Designer, Copywriter
Polina Kostrova: Art Director, Graphic Designer, Copywriter
Kopal Sahu: Art Director, Graphic Designer, Copywriter

Brief: Continue the trajectory of a movie by establishing meaningful personal connections by embodying similar values and ideologies from the time of the movie release into the respective era and culture of today. You will create a co-branded campaign that aligns and connects all entities and continues the magic into the next generation.

For Matrix's 25th anniversary my team created a co-branded campaign for The Matrix and Coca-Cola called "Escape The Matrix." In this campaign, Coke unveils the secrets of simulated reality, and offer a path to break free, one Coke at a time. It's as if Morpheus is leading you down the rabbit hole to the real thing.

Results:
- Increased brand engagement by attracting wider audience with collaboration.
- Enhanced Coca-Cola's brand image by partnering with a culturally significant event.
- Boosted sales for Matrix anniversary movie tickets and Coca-Cola products by driving more traffic to website and purchase points.

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