Ask: Update Demos Family Kitchen's website to improve brand image and user experience.

Demos Family Kitchen's brand required an uplifting refresh, as customers were experiencing difficulties navigating the website. I not only developed a revised brand identity but also enhanced user experience by improving website navigation, and incorporating highlighted customer reviews. Afterwards conducted a integrated campaign to engage users and announce new look.

Results:
- Customer complaints and navigation inquires decreased.
- Decreased bounce rate from homepage and product pages.
- Decreased abandoned carts and increased conversion rates.