Ask: To create a brand new campaign that “effortlessly” represents diversity without trying too hard or forcing it. A family is a family. A couple is a couple. It’s not a PSA for that topic. It’s weaving in their authentic story into an every-day brand’s product or service.

This campaign covers the topics of ethnic diversity and the exclusion of people of color in skin care and beauty industry. My team showcased how Supergoop's Unseen Sunscreen caters to all skin tones and allows their users to be their authentic true selves. Invisible Protection. Visible You.

Results:
- Achieved higher conversion rates from marketing message.
- Increased customer engagement from social channels and mobile users.
- Growth in subscribers across a diverse audience.